How agile transformed our entire business structure
Chris Denny January 23, 2018 Marketing Marketing Strategy Pixabay We ran our shop, The Engine is Red, on a standard waterfall model for six years, and felt all the aches and pains you’re all familiar with. We didn’t know any better at the time, and it wasn’t until frustration peaked that we changed. Then we learned about agile -- a flexible and efficient project development method used widely by tech startups engineering teams, whose hallmark is breaking down big projects into small cycles focused on iterative progress over fixed deliverables or tasks. We were intrigued. We’d used it here and there for projects, and found it refreshingly effective. Projects were completed faster, better, and best of all -- our clients really loved it. There were many challenges, but we stuck to it, figured out the difference between normal and abnormal growing pains, and kept going. As we tested on a project level, a bigger idea came along